Target Audience Research

Everything about a radio show must be suited to be as popular as possible with a certain target audience otherwise it will never have a focused target and will inevitably fail. Next comes the specificity of the audience. Broadcasting a show that is directed at only one gender, a small age range, one certain religion etc. is simply narrowing the show's chances of becoming successful on a large scale. Aiming to make the show suitable for everyone is not only impossible, but will almost certainly be dismissed by people who like a more intimate broadcast where they as an individual feel catered for.

To ensure that I produce a radio show that has as much chance of being successful as possible, I constructed a questionnaire that I then handed to 100 people in a mixture of friends, family and strangers that I stopped in the street on one afternoon. I have displayed the questionnaire below:

Target Audience Questionnaire:


Are you male or female?

Male Female


Which age range correctly describes you?

12-16 17-21 22-30 31-45 46-60 60+


How many hours a week do you spend listening to the radio?
……………………………………………………………………...

In what situation do you listen to the radio most often:

In the Car At work At home Other………………………………………….


What category of radio shows do you listen to most often:

Music Sport News Entertainment Other………………………………..


Do you find yourself listening to one particular radio station/show, or do you listen to a range of different stations/shows?

Just one A range


What sort of news broadcasts on the radio do you find interesting?

Celebrity Political Financial Sport World Local Technological


Which of these reasons do you find yourself listening to the radio for:

Information Entertainment Personal Identity Social Interaction


Is there any particular radio ‘jingle’ that you find easily memorable?
…………………………………………………………………………….


Thank you for participating in this questionnaire.