MistaJam - 1Xtra
http://www.bbc.co.uk/iplayer/console/b00h74fw
The second of my three jingles to analyse is again from Radio 1 but this time from a racial minority show. MistaJam's 1Xtra mix tape is targeted directly at the black minority of U.K residents. This means that the show has far more exclusive sounds and commentary directed at this target audience as apposed to a wider more comman audience. This show could have been created for two reasons: to show that Radio is in no way racist, that in fact it has devoted many radio shows to different racial groups creating a more inviting reputation and a trustworthy image. This is proved by the excessive amount of times the word trust is said (17). The jingle it's self is more relaxed, hip-hop style which is the stereotypical sound of this ethnic group. The sound is fresh and uptempo which works well for the style of the presentation and the technical ability of the presenter.
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