Radio 1's New Essential Mix
http://www.bbc.co.uk/iplayer/console/b00h3mgj
This jingle is a very electronic orientated and technical sounding piece as the show is based around dance music. The jingle also 'namedrops' by using lots of short voice overs from famous DJs. This is an interesting technique as usually, there is a single archive clip and it fits in near the end of the piece. This method arrouses listeners who are fans of the musicians greeting them which is almost a marketing ploy. yet a very well disguised and professionally performed marketing ploy. The other noticable thing about this jingle is the unbelievable amount of times the words 'trust' (9), 'radio 1' (7) and 'essential' (5). Without listening out for these phrases however, they are very hard to realise as every radio show does this on a n obscene scale. Without realisisng, anybody passively listeneing to the show is having 'trust''essential' and 'radio 1' drummed into them. The trust and essential are examples of emotive language as they are the feelings that they would like their listeners to associate them with...very clever stuff!
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