Similar Media Text Analysis

Radio 1's New Essential Mix
This jingle is a very electronic orientated and technical sounding piece as the show is based around dance music. The jingle also 'namedrops' by using lots of short voice overs from famous DJs. This is an interesting technique as usually, there is a single archive clip and it fits in near the end of the piece. This method arrouses listeners who are fans of the musicians greeting them which is almost a marketing ploy. yet a very well disguised and professionally performed marketing ploy. The other noticable thing about this jingle is the unbelievable amount of times the words 'trust' (9), 'radio 1' (7) and 'essential' (5). Without listening out for these phrases however, they are very hard to realise as every radio show does this on a n obscene scale. Without realisisng, anybody passively listeneing to the show is having 'trust''essential' and 'radio 1' drummed into them. The trust and essential are examples of emotive language as they are the feelings that they would like their listeners to associate them with...very clever stuff!
http://www.bbc.co.uk/iplayer/console/b00h3mgj

The second of my three jingles to analyse is again from Radio 1 but this time from a racial minority show. MistaJam's 1Xtra mix tape is targeted directly at the black minority of U.K residents. This means that the show has far more exclusive sounds and commentary directed at this target audience as apposed to a wider more comman audience. This show could have been created for two reasons: to show that Radio is in no way racist, that in fact it has devoted many radio shows to different racial groups creating a more inviting reputation and a trustworthy image. This is proved by the excessive amount of times the word trust is said (17). The jingle it's self is more relaxed, hip-hop style which is the stereotypical sound of this ethnic group. The sound is fresh and uptempo which works well for the style of the presentation and the technical ability of the presenter.
http://www.bbc.co.uk/iplayer/console/b00h74fw

My final textual analysis is from Radio 2 this time, Terry Wogan's morning show. I personally really enjoy Mr.Wogan's drivetime show in the morning as in a half daed state, he has a calm and soothing voice, muuch like David Attenborough. This is worked upon by the producers of the jingle with a stark contrast to Radio 1's 'in your face' electronic sounds. Soft orchestral ans string instruments are used to create a mini symphony that sets the tone of the show for the style of music to be played and the type of presenter Terry is. The warm, bass sounds of the cellos and the sharp, precise sounds of the acoustic guitar make this a both catchy and soothing intro to the show.
http://www.bbc.co.uk/iplayer/console/b00h8n9m