Analysis

In what ways does your media product use, develop or challenge forms and conventions of real media products?
I believe my media project conforms to the loose codes and conventions of a dance music radio show in more ways than one. I chose to bring in a guest who I named 'Gary'. Gary was a relevant guest of the genre of show I had produced as he was a dance music artist and would be an iteresting guest to have on the show if it were to be real. I believe most of the elements of my radio show were appealing to my target audience of the 'younger generation'. This is due to the style of music and therefore changes the way in which dialogue, intros and editing is produced. The most basic of conventions when talking about a radio show in general were all met as well. There was an introductary jingle that the show can be recognised instantly by, A distinctive and interesting host, back ground music whilst this host was in conversation with the guest and a song that followed their conversation and played out to a fade for clip size purposes.

How does your media product represent particular social groups?
My host has a broad german accent and is rather steroetypical of a certain era of dance music that came from Germany. This music is called 'house' and this is repeated several times throughout the piece. When the host introduces Gary to the show, he puts a condecending tone on the way in which he pronounces 'Gary'. This shows he is looking down at a Gary as an englishman and a possibly lower class citizen. This is rather steroetypical and has been portrayed many times in other forms of media such as comedy films or tv series. Gary (Gaz) is a typical, modern day, lower class music artist that seems to have an ego to large for his talent to fill. This is portrayed in my short clip by the way in which he comments on the amount of time it took for him to travel to the radio station to hold the interview. Basing my two characters on stereotypes makes them easier to relate to for the audience and where humour is involved, easier to find funny.

What kind of media institution might distribute your media product and why?
There is only one type of media institution that could 'distribute' my media production as it cannot be modified to suit other forms of media like other print or video forms can. My media product could only be distributed by radio stations. This category is even more specific however, as the nature of the show means that it appeals only to the younger generation of listeners and small percentage of older. This would mean that it would have to be placed on a radio station that already has a reputation for being appealing to this certain age group.

Who would be the audience for your media product?
There is a very obvious category of dance music loving teenagers that this sort of show would appeal to. This however, is a stereotype and there are many more categories of people that would enjoy this style of show. There are members of the older generation that may have had an early interest in this sort of music and would enjoy seeing how the genre has progressed through time. This would be helped along by a witty and entertaining host that can call upon well known names to bring in as guests. The show would not however, be one that would be particularly attractive to passive listeners that would tune in just tho have something playing in their office car or home as the style of music and pace of conversation would be very difficult to listen to without conciously taking in like a soft-voiced, presenter such as Terry Wogan would play on his show.

How did you attract/address your audience?
Although repeating myself rather a few times now... I addressed my target audience of younger dance music fans by having their chosen style of music on the show. This is complimented by the host and guest who are both young themselves and speak the 'language' of teenagers today. This means that teenagers would not feel threated or outcast from the show and would instead by intrigued by the 'banter' and popular music choice.

What have you learnt about technologies from the process of constructing this product?
Before I started on this audio project, I did not know how to confidently use the programme 'GarageBand'. This is a programme exculsive to Apple Macs which I do not use in my day-to-day life. This meant that I had to learn not only the programme it's self, but the way in which the Apple Macs function in comparison to a PC. I now feel that I can confidently use GarageBand to create not just a radio jingle, but to produce original music with the musical typing function, and then export this to an .mp3 file that could be played on almost anything. I now also feel much more confident using an Apple Mac as I have learnt some valuabe shortcuts and operating tips from some more experienced members of my group.

Overall I have enjoyed this project, and feel I have learnt more from it that any of my other preliminary tasks such as print, video and website design.